is the hardest thing I ever had to do. It seems impossible to brand all the energy, creativity and potential a person holds. Bellow are some sketches of my explorations that could fit my brand ( NOTE – a brand is not just a physical representation (logo, color, element) but it’s an attitude, emotion and culture). I will keep you posted on my thoughts and visuals inspired by them. Here is a quote from this wonderful book I am reading right now:
“Brands are living concepts that we hold in our minds for years. What goes into them is both logical and irrational. Some of the most lasting brand images are purely emotional…”
-A New Brand World by Scott Bedbury







